Our Approach Begins with LISTENING
Drawing on decades of success in product design and strategy in the financial services, professional services, and healthcare spaces, we stand ready to partner with your team to navigate the narrow and sometimes winding pathwaty to success.
We begin by listening:
to the challenges, threats or obstacles that stand between you and the delivery of excellence
to your vision or goals - what does success look like to you
to existing / prospective customers - pain points and unmet needs
to the market - competitive forces, key differentiators, barriers to entry
to your industry - why the best succeed, emergent market needs, trends, techology and timing
Next, We Create a Portrait of Success:
Creating a sharply focused picture of success for our clients starts with combining and leveraging the aggregated results of our “listening”. This requires synthesizing information from each of the input streams and assembling several permutations of new concepts.
We then work with you to imagine, assess and unlock the potential each of each concept to contribute to future success - solidifying the ideas into cogent descriptions of new products, services or messaging concepts that that will move the company beyond today's expectations.
It Doesn’t Stop There:
Through listening and imagining, we’ve worked together created a vibrant and detailed mural, in essence we’ve captured a portrait of what success will look like. After listening and imagining, the real work of innovation begins. Through quick, successive iterations, Genesis works with our clients as needed to:
model or prototype selected solutions
validate market perception
address challenges or gaps in organizations infrastructure and key competencies
assess and accommodate regulatory, operating, and intellectual property constraints
identify and recommend development or partners
review competitive environment, market direction and establish initial MVP requirements
This iterative innovation process thoroughly exercises your new concept, and establishes and validates the crucial alignment between the elements of the concept, your organizations capabilities and governance restrictions and market expectations and limitations. The goal of the process is to build a solid foundation for effective development and delivery on the promise of your new concept. It includes establishing success parameters that will govern decisions related to development and delivery.